Twitter has announced that it is rolling out its anticipated “Hide Replies” feature in the U.S. and Japan today. The feature was originally announced back in February and rolled out in a testing phase for Canadian users earlier this year. Twitter says the U.S. and Japanese rollout is an extension of that test—but they are essentially making it a feature as it’s available to all users in both countries.
Twitter’s controversial “Hide Replies” feature, aimed at civilizing conversations on its platform, is launching today in the U.S. and Japan after earlier tests in Canada. The addition is one of the more radical changes to Twitter to date. It puts people back in control of a conversation they’ve started by giving them the ability to hide those contributions they think are unworthy.
Update to add comments from Paul Thurrott »
Amazingly, this feature is controversial in some circles, presumably in those circles that are used to being able to shout down others by hijacking someone else’s conversation. But as Twitter notes, this feature has been used mostly to hide replies that they think are irrelevant, abusive or unintelligible. Which is exactly how it should be used.
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