Brian X. Chen, writing for the NY Times »

For years, Google has kept a record of our internet searches by default. The company hoards that data so it can build detailed profiles on us, which helps it make personalized recommendations for content but also lets marketers better target us with ads. While there have been tools we can use to manually purge our Google search histories, few of us remember to do so.

So I’m recommending that we all try Google’s new privacy tools. In May, the company introduced an option that lets us automatically delete data related to our Google searches, requests made with its virtual assistant and our location history.

On Wednesday, Google followed up by expanding the auto-delete ability to YouTube. In the coming weeks, it will begin rolling out a new private mode for when you’re navigating to a destination with its Google Maps app, which could come in handy if you’re going somewhere you want to keep secret, like a therapist’s office.

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Updated Oct 4th

» Google will now allow you to set your data history to self-destruct » Cory Doctorow,  Boing Boing