Facebook has a major problem with credibility. They often state one thing and do another. Facebook’s statements and policies carry little weight. I’m happy to wait to see what they actually do.
We are strengthening our policy toward misleading manipulated videos that have been identified as deepfakes. Going forward, we will remove misleading manipulated media if it meets the following criteria:
- It has been edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say. And:
- It is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.
This policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words.