Amazon today rolled out a marathon of products at its fall 2019 devices event. Privacy was mentioned throughout the presentation. Amazon is acutely aware that a large segment of consumers are troubled by Amazon’s personal invasions and lack of transparency.
Today, so-called “privacy” policies are little more than legal disclosures vaguely articulating the numerous ways in which companies, like Amazon, intend to track their customers and gather their personal information
If privacy is dead, we can thank Amazon (among plenty of other companies, of course) for helping arrange its demise.
An in-depth investigation by Bloomberg in April revealed that thousands of human beings were listening to recordings of Alexa users in an attempt to improve its performance. Naturally, the company hid this from everyone, burying the language about it deep in its service terms—which, let’s be honest, no has the time to read.
The company fessed up but also attempted to downplay the invasion…
Privacy advocates have basically given up on Amazon, believing that its promises about protecting its customers are too little and too late. Evan Greer, deputy director of digital rights group Fight for the Future, said in a statement that the company simply cannot be trusted.
“Amazon claims ‘customers control their data’ yet they had plans for 911 calls to trigger all Ring cameras in the surrounding neighborhood to wake up and start recording,” she said. “This is what Amazon does. They make empty statements to sell their products and then continue to build a for-profit, surveillance dragnet without oversight and accountability.”